Diamonds

Everything you need to know before you buy.

DIAMOND CRASH COURSE

your questions, answered.

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The Four C's: Cut

The cut of a diamond is often thought of as being the shape of the stone. This is a common misconception. When talking about diamond quality, the cut actually refers to the reflective properties of the diamond as determined by the way it was faceted. A great cut is what gives a diamond its fire, scintillation, and brilliance.

Well cut and poorly cut stones side by side

The better cut a diamond is, the more sparkle it delivers. Poorly cut diamonds will have dark or grey voids where light has escaped.

The Four C's: Color

The most beautiful and valuable diamonds are known for being bright, clear white. However, many stunning diamonds carry a faint yellow, grey, or brown hue.

Two diamonds with different color gradings

While colorless stones are truly beautiful, many stones graded lower can look just as beautiful to the naked eye, especially when set in yellow gold.

The Four C's: Clarity

When diamonds are formed, different imperfections can form under the surface, including bubbles, cracks, and carbon deposits.

Two different clarity graded stones

Nearly all diamonds contain inclusions. Some inclusions are easy to hide or hardly noticeable. Some collectors like the look of heavily included stones like the one on the right, called salt and pepper diamonds.

The Four C's: Carat

The carat of a diamond refers to the size of the diamond, and more specifically the weight. Carat weight is the biggest indicator of value of a diamond.

Two diamonds with different carat weight

Carat weight is measured to the nearest hundredth, sometimes being referred to as points. Jewelers will also frequently refer to carat size by rounding to the nearest quarter.

The Four C's: Shape

Diamonds come in a variety of shapes. The most popular is the brilliant round, a geometrically engineered cut to highlight the sparkle of a diamond. Other shapes, like ovals and emerald cuts, are also enduring. Unique cuts are also available, including kites, hexagons, and even letter and animal shapes.

twelve popular diamond shapes

Choosing a center stone adds a lot of character to a ring! We always recommend trying out a few options to see what sparks joy, even ones you think you may not like.

Lab Grown Diamonds

Lab grown diamonds are relatively new to the fine jewelry world, but have gained popularity quickly within the last decade. Lab grown diamonds are indistinguishable from natural diamonds without special equipment or engraving on the stone, but are priced at a fraction of what natural diamonds cost. Unlike natural diamonds, they do not retain any value once purchased.

Lab grown sample

Herzog offers lab grown diamond versions of all of our best selling jewelry; engagements, tennis bracelets, studs, and more. Speak with an associate to find out if lab grown might be a good option for you.